copy strategy | naming | problem solving
2020
Ceramiche Sant’Agostino
Up Studio Creativo & Faberi Associati
Ceramiche Sant’Agostino commissioned this project from Up studio creativo and Faberi Associati, a team effort that gave birth to a new business model at the start of 2021. The project involves the launch of new products, new narrative materials for the research workshop, and new overall concepts for upcoming collections, a synergistic matrix of words, images, and tools to encourage sales in response to the business-challenging time of the pandemic.
One of the questions that our customers ask is:
Where can we find an alternative to the hospitality and product presentations that we have normally enjoyed at the trade fairs, today, in particular, when there are no fairs?
This gave us the idea of creating an alternative presentation, one that would represent the entire start-to-finish process, from the initial creative moment to the final concluding encounter with customers, sub-divided according to the various target demographics and seasonal introductions of the collections.
The materials produced and supported by strategic activities by Up Studio, which also provided creative direction, are as follows:
manifesto
corporate storytelling
Lab concept
Product naming
Product concept
Tools for trade and newsletter with kick-off roadmap for agents