My name is Ofelia Bartolucci,
and I am a brand curator.

Etymologically, Ophelia, a name deriving from ancient Greek, means “to help,” “take care of,” “support.”


I provide direction and support for corporate and personal branding projects, starting with initial concept planning that encapsulates the company identity and the in-depth concept of its product(s) and service(s).

 

I assist clients in their expansion processes, by creating custom-designed tools for sales and communications.

 

I work alongside CFOs and CEOs, directors of marketing, and project team leaders, and I partner closely with branding and communication agencies.

 

Every project is unique, as is the method of developing it. I work side-by-side with the client through every step of its creation and programming.

 

My specialty is food & wine.

Here are some projects that are close to my creative heart.
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Bio

I have a background in linguistics and literature, a Phd in anthropology,

with a major in Linguistics and my research paper was on European inter-cultural studies,

across the Italy-Barcelona spectrum. In over 25 years of projects, I have worked in diametrically different environments with a specific common ground: the cultural insight.

A socio-cultural approach has helped me during that time to hone my professional methodology.

I developed and fully utilize my brand manager skills and have been able to apply my wide range of professional expertise across an equally broad spectrum of challenges.

The perspective that I offer generates unprecedented approaches and unexpected possibilities, a problem-solver such as myself offers access to expanded horizons of exploration and experimentation. Problem-solving is 80% of what I do, 20% is experitse and out-of-the-box mindset.

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Manifesto

I believe in these verbs: to blossom, to do, to evolve, to take care of. In that order.

 

Words are ideas.
Ideas have a voice.
Voice is energy.

 

Energy moves people.

 

Builds relationships.

 

Sparks thoughts.

 

Changes your world.
I believe “curatorship” is an essential component in the evolution
of those who desire to grow and blossom.