How I work.
For every project, my starting-point is this principle: Dialogue reveals values and dialogue sustains them.
Then, together with the client, I establish the foundation points and the goals. I design and propose a strategy, a roadmap, a scenario. Following that, I begin to flesh out the core ideas and write them out.
Product concept
Your product from its birth to its discovery by the world
Brand language
Your key words and expressions, the quintessential attitude of your company
Brand story
Your story and your storytelling; the first says who you are, the second conveys the experience of your product and of your brand
Business writing
Your business profile, newsletter, introduction for important meetings, speech at the launch of a new product, your explanation of a special project
Value discovery
The process of determining the core values and identity of your business, the crucial components that will help to correctly position you in your target market
Value strategy
A compendium of the decisions that you will face, prioritised according to guiding principles
Naming
The name is your destiny: Selection of a name that will determine and embody a concept, a value, an action, a product, and a precise vision. Let’s find yours.
Copy strategy
The written text that contains your concept, your action, and that drives the entire process of what you will do.
Content curator
The steward of your text and of your voice register.
Editorial plan
The master script that contains your integrated communications and marketing plans.
Selling tools
Everything you will make use of in selling to the trade.
Brand experience
Your services, your products, your brand in the way the customer encounters them
Ghost consultancy
Ad hoc assistance and consultancy for development, brand strategy of projects and spin-offs