A family business, with a strongly matriarchal imprint. Three generational relationships: grandfather Enio Ottaviani, daughters Loredana and Ivonne, and now 4 cousins, Massimo and Davide, Marco and Milena. This is the latest generation: a revolution. All with their own pre-established roles, a disciplined business, and the shared convictions of a Romagna family with one foot in the sea and the other in the town osteria. Fine food even before wine, and sales before production.

From selling wine to a vineyard oasis in the Conca, with a complete production chain, that starts at the tail and arrives at the vineyards, and a precision approach that conquers the wine world: the blue ocean and Romagna blood.

More than 30 foreign countries, a just-launched hospitality operation in 2019, a mapped adventure in the Conca. A marriage between tourism, wine, and a strategy of managing contacts and relationships.

A family story, where wine forms the bond, and the result is often Caciara, that moment of “happy confusion.” Everything happens at the table, conviviality, drinking together, playing with time.
The Romagna is a way of being, of welcoming.

All of the tools that we fashioned together over five years of activity were key in constructing what that winery business is today. Branding, partnership, communications, and conquering the market.

One thing bears underscoring: it is fully possible to put into action a complex, successful brand positioning plan and curation when the client is not only receptive but is an active partner in the process, directing the process of shaping the decisions that he will later make, and always exercising a great ability to listen. Enio Ottaviani Winery is eloquent testimony to a virtuous self-generating construct and to a fully-successful concept, thanks to the involvement of everyone.

In 2019, upon the launching of the hospitality programme, I passed the baton to Veronica Frison and elicadilloatutti , who are successfully developing, with the full involvement of the family members, the concept of Romagna hospitality centred on the vineyards, and—certainly an interesting step forward—of one of Romagna’s most attractive producers for young people who wish to experience wine as conviviality.

Wine catalogue for Italy and abroad
Media kit | Pitch product + deck for buyers and partners
Wine information sheets
Infographics
Pairing food informational tasting placemats
Pleased to meet you hospitality placemats
Palio del Daino tastng placement bearing the history of wine
Blog
Website content
Fanzine
Postcards
Tailor-made menu for partner restaurants
Special events organization
Trade fair setup and organization
Editorial line for the blog and Facebook
Product introductions
Photo concepts photos | Set up
Graphic concepts

Realizzazione video: Noroof studio
Realizzazione fotografica: Riccardo Morelz
Visual creator: ​Stefano Triulzi
Realizzazione esecutiva grafica: Studio Kafka
Realizzazione etichette vino: Idea food
Realizzazione etichetta olio: Barbara Botteghi
Realizzazione Sito web: Marco Manzaroli

Credits Foto nel progetto: Marina Della Pasqua

Un ritratto Happy Noise